It’s no secret that just like many other event companies, MyChocolate navigated the pandemic by pivoting the business to a virtual model. I can still vividly recall last Christmas debating with Hannah the possibility that virtual was the future and some day all events might be beamed live through a laptop screen and participation would be a more solitary affair.
Now as we enter summer 2022, those companies booking a virtual MyChocolate Truffle Making experience is tailing off and in-person events are well and truly back in vogue – and I couldn’t be any happier.
Why? I’m a firm believer that for a business to thrive it needs people to be in a room together. Regardless of whatever sector you work in, creativity and ideas flow when people spend time together in a shared space, we are social beings after all! One of the great pleasures of being at Chocolate Towers is when a corporate team building event is taking place and I can look over our balcony and see everyone having an absolute ball. The music, the laughter, the excitement of colleagues critiquing each other’s chocolate truffle making prowess – try as you might, you can’t replicate that in an online breakout room. Now more than ever, companies are using our event space to bring remote colleagues together to build relationships and create team camaraderie. Don’t get me wrong, we’ll always offer virtual chocolate making events to those who simply can’t make it to one location – we’ve already taken one such booking for Christmas this year! Our fabulous theatrical Chocolatiers are trained in the art of chocolate making and entertainment regardless of whatever stage they’re on – live or online!
And where we have seen a noticeable change in requirements, are corporates wishing to book our event space and AV facilities in advance of their experience for a team meeting. The ability to get people together in a fresh environment with a different head-space is being seen as the ideal way to creatively hot-house in advance of having an engaging and thoroughly indulgent chocolate truffle making experience. And long may that continue.
Lee Lawrence
Managing Director
